Keyword Research and Local SEO
Local Search SEO also called local SEM or local SEO is a process effective to improve the visibility of either a specific website or a webpage on the unpaid results of a popular search engine called Google. The most targeted local search is done by optimizing a site’s content based on the search terms entered by its visitors. To be more precise, local search engine optimization or local SEM is a marketing tool used to improve the website’s ranking on the results page of the Search Engine Robot or the SERP. As a result, it can help a site to get more traffic and targeted visitors from Internet surfers searching for the particular topic related to the content of the site.
A. Schema Markup Language (SML) is another way of stating the language or the set of characters used in creating the content of the website. In the context of local search engine optimization, the set of characters used in the local search engine optimization scheme of things is an SML-driven vocabulary that defines the structures of the website’s content. The SML defines the meaning of keywords and phrases, the proper arrangement of the website’s content to make it easy to navigate, and other such information relevant to the site.
b. Google Base is another way of saying the search engine on which your website appears when a user types a search term or keyword in Google. The Google Base service ranks the sites of the highest relevancy for each search term or keyword. The higher rank a site has, the more visits the site will have.
c. Keyword Research: It is a well-known fact that no one would like to waste his or her time by doing keyword research by hand. That is why you should use a software program to do the job for you. You can find a whole lot of software programs that will help you with your keyword research. However, you need to be very careful in choosing the right software program to use. Some of these software programs are substandard and can harm your local search optimization campaign.
d. Scrapbook Schemes and Phrase Structure markup: A website that is highly ranked on the internet is known to have a good Scrapbook Schemes and Phrase Structure Markup. This means that the content of the site is well structured and the site visitors can easily browse through the pages at ease. This content should include the keywords, the most relevant phrase or keyword phrases that can be used for local search optimization, the title tag, and the alt tags. These are the basic elements of any good SEO campaign.
e. Google Toolbar: The Google Toolbar is a toolbar found at the top of every web browser. You can access this tool from the main navigation panel of your Google website. This tool is very useful for local search SEO. It allows you to view a complete list of Google searches, how many times a keyword is searched daily, average searches per month, the country where a keyword was used most frequently, and the number of pages that contain the keyword phrase you are targeting. With this data, you can make adjustments to your local SEO plan.
f. Local Searches: The local search term or phrases that will be used for your local SEO strategy should target the keywords that can attract local clients and customers. This will make your online presence more relevant to your targeted audience and will result in more organic traffic. For example, if you are selling shoes in your town, a search term like “shoes-for-kids” or “babies-to-buy” should be avoided. This is because most local searchers type in the search term they are interested in instead of one of the synonyms of their chosen keywords.
h. Positive Reviews: In addition to using local search phrases that will attract potential customers, it would also be beneficial to create a positive review site for your business. Your local SEO strategy should not just include creating a Google Places account for your business but also creating a Google Places page for your business. This should have a summary of your products and services, your business name, phone number, website address, and other details that will allow customers to get in touch with you. If you want to improve your ranking in the SERPs, having positive reviews on your website will be beneficial as well. Positive reviews are known to influence consumers to patronize your products and services.